Corporations, Globalization and Collective Identity

Mutability of cultural icons: a coke bottle does not mean the same thing in the US as it does in Nigeria

Do you think the effect of globalization has been to homogenize cultures worldwide? Consider Michael Kimmelman's example of the neo-nazis connected through an online community.

What is the difference between globalization and westernization?



Ai Wei Wei, Han Dynasty Urn with Coca-Cola Label, 1994




Cildo Miereles, Insertion into Idealogical Circuits- Coca-Cola Project, 1970